NielsenIQ : India’s FMCG industry grew 12.6% YoY in Q2 against Q1’s 36.9%

NielsenIQ : India’s FMCG industry grew 12.6% YoY in Q2 against Q1’s 36.9%

 Market researcher NielsenIQ on November 30 said that India’s fast-moving consumer goods (FMCG) industry grew 12.6 percent year-on-year (YoY) in Q2 2021 as against 36.9 percent in the first quarter.

The FMCG industry growth in Q2 was urban-led, with the rural consumption slipping in this quarter by 2.9 percent.

According to CNBC-TV18, the rural consumption of FMCG products declined 2.9 percent in the second quarter, whereas it had risen nearly 15 percent in Q1 2021.

Also Read : FMCG largely immune to second wave; 36.9% value-added growth in Apr-Jun

The price-led growth in the FMCG industry in Q2 stood at 11.3 percent YoY vs 15.5 percent in Q1. Volume-led growth in the second quarter was just 1.2 percent YoY as against 18.5 percent in the first quarter.

During the second quarter, modern trade; however, revived; it was up by 17 percent, doubling from Q1’s eight percent, NielsenIQ, which is a part of global measurement and data analytics company Nielsen, said.

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